Pricing
When you connect your own WhatsApp Business Account, Meta bills your business for its messages and ShipMsg charges a separate platform fee. With ShipMsg-managed setup, the account belongs to our portfolio and provider costs plus platform fees are charged through your ShipMsg wallet. Your console shows the applicable price before you send.
Meta charges provider usage to the payment method on your WhatsApp Business Account. ShipMsg charges its platform fee separately. This applies to self-service onboarding and assisted setup on your own account.
Provider costs and platform fees are settled through your ShipMsg wallet. You do not add a personal payment method to our WhatsApp account. The console shows your billing model, the estimated total and the reservation before a send is confirmed.
Per-message platform fee
Connect your own Meta account. Meta bills messaging directly; you operate your number and messaging in ShipMsg.
Quoted setup fee + messaging
Keep your own Meta account. Our team guides setup for an accepted one-time fee and verifies the first delivered handover message.
Quoted setup + wallet usage
Use a WhatsApp account hosted in ShipMsg's portfolio. Staff manage the number's setup and estate; you operate messaging.
No public rate is published yet, so we do not show a number here. This is how your ShipMsg platform fee is set per message type and destination. If you own the WhatsApp account, Meta bills provider usage separately. For managed setup, provider costs are also settled through your wallet. Your account rate card and pre-send summary show the applicable charges before you send anything.
| Message type | ShipMsg fee |
|---|---|
| Service — free-form replies to a customer who wrote in | See your console rate card |
| Utility — order updates, reminders, confirmations | See your console rate card |
| Marketing — promotions, offers, campaigns | See your console rate card |
| Authentication — one-time codes | See your console rate card |
Connecting a number, getting verified, getting a display name approved and getting a first template through review is a few days of work spread across Meta’s tools and ours. You can do all of it yourself — the console walks each step and says who can do what — and most people do.
For assisted setup on your own WhatsApp account, we work with you for a one-time fee: we prepare what Meta asks for, submit what a Tech Provider is allowed to submit, and track the rest until your first message lands. Two things stay yours whatever you pay, because Meta does not let us do them: verifying the business, and putting a payment method on your WhatsApp Business Account.
The onboarding fee is one-time and separate from the platform fee above. You ask for it from the console, and the fee as it stands that day is recorded on your case.
Meta’s rates change, and they are Meta’s to change. Your ShipMsg rate is on the rate card in the console before you send, and a campaign shows an estimate of Meta’s charge, from Meta’s published rates, before it launches. Meta’s actual provider charge is on Meta’s invoice when you own the account; managed usage is recorded in your ShipMsg wallet and billing records.
Read Meta’s own published rates for the current position. We do not restate them here, because a page that quotes someone else’s prices is out of date the moment they move and we would rather not be the reason you planned around a stale number.
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